Cross-Selling: A Double-Edged Sword
The Allure of Cross-Selling as a Synergy Driver The promise of cross-selling is often at the forefront of the deal…
Category: Synergy
Challenges in Synergy Realization during Post-Merger Integration (PMI)
Introduction: Understanding Synergy Realization in PMI The process of Post-Merger Integration (PMI) is central to the success of any merger…
Synergy 101: Understanding Types of Synergies in M&A
When companies merge or one acquires another, the buzzword flying around the boardroom is “synergy.” It’s the golden ticket, the…